A Bright Future For Our Tourism Industry
“There is a risk of labour and skill shortages if we permanently lose staff displaced by COVID-19,” TIA Chief Executive Chris Roberts said.
Tourism is a people-focused industry. Our visitors want an authentic, memorable experience, and quality staff can make all the difference. Yes, we have seen a lot of job losses because of COVID-19 but those roles will need to be filled again, with people ready and able to deliver a world-class visitor experience.
He aha te mea nui o te ao? Māku e kī atu, he tangata, he tangata, he tangata.
What is the most important thing in this world? It is people, it is people, it is people.
The Tourism Response
Here are the facts:
- 72% of New Zealanders travelled for leisure purposes in 2019
- New Zealanders make 45 million domestic trips per year
- 61% of these are day trips
- 39% are overnight trips
- 90% of domestic leisure travel in New Zealand is via car.
Another great tourism story is how New Zealand is known for it’s high-end products grown/raised/made directly on our doorsteps. For those looking to enter into the hospitality and tourism sector it will be up to us to deliver on this promise in our restaurants and even more so when the international borders open – made with care and served with love. Check out the latest video here.
Air New Zealand have announce that in October 2020 its domestic schedule is operating at nearly 85% of pre-Covid-19 levels. “We have been encouraged by domestic leisure demand and business traffic is also rebounding.” They have recently launched their mystery holiday packages, showing how domestic travel remains a key focus in the region. Read more here.
Auckland has a stellar line-up of events from now right through summer with something on for everyone, whether you’re after live music, sports, arts, family activations or festivals,” Ateed general manager destination Steve Armitage said. Read more here.
Craig Binney, Head of People and Culture at Scenic Hotel Group said they are focused on attracting candidates with broader skill sets and cross-training staff now that the road to recovery is in sight. What this means to those working in the industry right now is that they will be skilled in so many areas that normally wouldn’t be available to them.
New data shows New Zealanders are loving holidaying at home thanks to the COVID-19 pandemic, with almost half saying their recent domestic travel “exceeded expectations”.
Tourism Industry Aotearoa’s (TIA) latest survey found that in the second half of 2020, half of New Zealanders who travelled domestically for a holiday enjoyed their time off.
Of those, 63 percent rated their trip as a nine or 10 out of 10 – up from 58 percent the previous year.
TIA chief executive Chris Roberts says it’s great news for the industry. Read more here.
Resilience And Adapting To Change
Our tourism sector is world leading, it’s full of innovative, passionate and dedicated people doing good things for our home and communities. Tourism businesses are doing great things and seeking out new opportunities. These are then creating opportunities for new jobs in the industry.
An example is Pūkaha National Wildlife Centre read more about their inspiring journey here. Over winter, Department of Conservation (DOC) saw foot traffic was up 50 percent on last year at Goldie Bush Scenic reserve near Auckland, and 136 percent at Godley Head in Christchurch.
DOC spokesperson Alastair Johnstone said this summer, 55 percent more New Zealanders are booked to do Great Walks than last year, which more than makes up for the loss in international visitors.
Kaitiaki Adventure staff will be deployed to carry out conservation work on the Otanewainuku Ecological Area where they will undertake removal of noxious plants, fencing, communal garden construction, harakeke transplanting, re-establishment of manuka plantation, pest control and erecting nesting boxes on selected areas. “Up to 30 people will be employed in the projects, which are aimed at boosting local conservation efforts, enhancing some of the region’s most special places and supporting its economic recovery,” Conservation Minister, Kiri AllanKiri Allan said. Read more here.
Large organisations have shared their own inspiring journey, showing how resilient and innovative our industry is. Read the latest article about Sarah Derry – Senior Vise President with Hotel Accor Group here.
If there is a silver lining that can be found amid the Covid pandemic, it’s the reverse migration of a large proportion of once-overseas Kiwi talent. New Zealand’s hospitality industry in particular has been subject to a notable boost, thanks to the homecoming of some culinary big guns.
Globally-renowned chef Peter Gordon, known for his work at The Sugar Club, has returned home to roost after more than 30 years living in the UK.
A combination of his partner Alastair Carruthers wanting to “settle back in Auckland” and the impending pandemic, which he describes as a “global nightmare”, led to the return of the duo in March of last year.
Seek stated recently that there was a 74% rise in Tourism & Hospitality jobs and with greater flexibility, which creates a slightly more interesting job. Read more here.
How it works? Customers will be able to create a digital health wallet linked to their e-passport. Once travellers have been tested and/or vaccinated, labs will securely send data to the individual’s app. It then checks requirements for travel against the data and customers who meet those travel requirements will be given the green tick to travel. Read the full article here.
The Emirates Group vaccination program has reached high gear with over 26,000 staff taking the jab. The airline group launched its aggressive vaccination drive a month ago and now over 44 percent of the airline’s staff are vaccinated.
Adel Al Redha, Chief Operating Officer, Emirates Airline said: “Our operational workforce are at the aviation frontline, helping people get to where they need to be, and moving essential goods to global communities. Protecting our people with vaccinations is important – for them, for our community, for the smooth running of our operations, and also for our customers as it introduces an additional layer of protection when they travel with us.
“We’ve seen a very positive response with high demand and take-up of the Covid-19 vaccine from our colleagues at the operational frontline, and there’s continued momentum in the rate of vaccinations across the business.” Read the full article here.
Let’s Talk Stats
“Three-quarters of New Zealanders are actively considering their next holiday,” says Tourism New Zealand Chief Executive Stephen England-Hall.
Tourism New Zealand’s latest research into Kiwis sentiment and perceptions towards travelling in New Zealand reveals that 71% of us are looking to take a holiday in New Zealand within the next 12 months, up from 64% in the last research released in May.
New Zealanders are turning to short getaways like weekend and short stays rather than opting for longer stays, with an increased proportion wanting to use public and school holidays as an opportunity to enjoy a quick getaway.
Kiwis are also showing strong support for the tourism sector but surprisingly only 39% consider themselves included in the tourism economy.
If trans-Tasman borders were to open, this could see Australian visitors grow the economy by $1 billion by September 2021, creating much needed employment for New Zealand.
For a country of people nicknamed for a flightless bird, we’re well-known for our endless love of travel, and closing the borders didn’t dampen our enjoyment of going on adventures. Instead, New Zealanders started to look domestically for fun travel opportunities, which they had “taken for granted and overlooked in the past”. That has led to countless Kiwis heading back to their old favourite spots, and exploring new places that they had never got around to before.
Read more here about the highlights of Tourism New Zealand’s recent webinar.
Covid has helped turn New Zealand into one of the world’s most trusted country brands. A new survey of soft power has ranked New Zealand at 16th in the world – a big jump from 22nd in 2020 and the largest increase of any country – thanks largely to our approach to Covid-19. Read more about this survey and it’s findings here.
The Importance Of Education
Tourism education plays a major role in preparing students to gain professional and practical skills required by the tourism industry. Given that the tourism industry is a labor-intensive sector, it is undeniable that practical training is as important as theoretical training.
In tourism education practical training is necessary for students to find the opportunity to apply what they have learned into practice and to develop personal skills and abilities.
Studying towards qualifications in Tourism will benefit you on many levels. You will learn important skills to get you ready for the workforce, such as customer service. Gain confidence, especially in communication (just like Sueni, Cheytarna, Kayla, and many more of our graduates). It keeps your options open, providing you with skills that will help you in a huge variety of workplaces and industries.
Jobs In Tourism
The International Travel College of New Zealand is proactive in both education and industry professional organisations. This ensures we are abreast of developments in all areas and we can actively contribute for the benefit of all. Our connection with education and industry places us in a unique position and enables us to be the conduit between tourism education and employers.
In a year like 2020, being able to speak directly to employers is a huge advantage – rather than relying on news reports or speculation. We work hard to make sure students have up to date information from employers directly through Industry Expos, guest speakers & site visits. ITC Employment Consultants Sarndra & Nicky have ongoing relationships with many graduates, and are helping some into their second, third, fourth, and even fifth jobs out in the industry. ITC also provides advice, training and support around writing CVs and cover letters, as well as attending job interviews.
As well as job opportunities, we also arrange work experience for students to get a taste of the industry. Work experience often results in paid employment, as was the case for one ITC student last month – who has now been offered a casual position because of his efforts on a work experience placement.
Don’t just take our word for it. Take a look at the recent jobs that are coming in on a weekly basis here.
Why The International Travel College of New Zealand?
The International Travel College of New Zealand (ITC) is a premium supplier of training courses for the airline, airport, travel and tourism industries. Founded in 1996, ITC has been helping students achieve their career goals for over 20 years. All ITC courses in levels 3, 4, and 5 covering a range of qualifications in the travel, tourism, and aviation industries. Study on campus, Monday to Thursday schedule with study times, running from 9am until 2.30pm each day. We have flexible learning options to help with study-life balance.
Yet no amount of marketing can compare to the honest and wonderful reviews we regularly receive from our students. Take a look at our recent student feedback here.
Our array of courses range from 20 weeks to two years, and offer a fast-paced, fun, and immensely practical learning environment that allows students to walk away with qualifications that are recognised all over the world. If you cannot reach one of our campus locations we have all of these award winning qualifications available via Study From Home.
The International Travel College has two Employment Consultants who sole role is to help our current students and graduates gain employment. As far as we are aware we are the only College in our sector offering this service.
Air New Zealand Performance Coach, Megan Alatini sums it up nicely: “There’s a bug that is much stronger, and more resilient, than that coronavirus – and that’s the travel bug”.
Want to learn more about studying at ITC? Get in touch today and find out more about our study options and courses both on campus and at home.
To print or view this information in a flyer please click here.