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Regional tourism highlights: November

Posted on 28/11/2018 by

Pictured: punting on the Avon River in Christchurch. The ‘Garden City’ is the focus of a new marketing campaign to attract visitors from Australia.

At the end of each month, we bring you regional tourism highlights so you can stay up-to-date with airline, travel, and tourism news from around New Zealand.

2018 may be coming to an end, but the peak tourism season is just beginning. The regions are gearing up for a big summer with huge numbers of tourists expected to visit all corners of the country.

Here is a summary of the regional tourism headlines for November.

Travellers invited to act as guardians of New Zealand

As New Zealand’s tourism industry continues to grow, there have been some concerns over protecting our environment and respecting our culture. Tiaki – Care for New Zealand is a new initiative that addresses these concerns in a thoughtful way. The initiative is a joint venture between seven key tourism organisations (including Air New Zealand and Tourism Industry Aotearoa). It publishes and promotes resources, marketing material, and other useful information to tourists to help educate them on what makes NZ special and how they can look after our country while visiting.

Air New Zealand releases new ‘Kiwi as’ safety video

Several South Island towns are in the spotlight in Air New Zealand’s latest safety video. Towns such as Naseby, Hokitika, and Balclutha have their moment on screen, in a clever ‘Kiwi as’ video that showcases and celebrates small communities with big hearts.

Research to help regions plan for tourism growth

A new research project is underway at Lincoln University. ‘Sustainable Tourism for Regions, Communities, and Landscapes’ will explore how to benefit from NZ’s growing tourism industry while “restoring, protecting, and enhancing the quality of regional destinations”.

It all starts in Christchurch

Christchurch is the focus of a new Tourism New Zealand campaign encouraging Australian visitors to visit the garden city in 2019. The campaign is a joint initiative by Tourism New Zealand, Christchurch Airport, and Christchurch NZ.

Air New Zealand boosts Tauranga travel

More flights to and from Tauranga will be available on Air New Zealand’s network from April 2019. The airline will add an additional 10 one-way services per week.

That’s all for this month, and we’ll be taking a break from Regional Tourism Highlights over Christmas. We’ll be back at the end of January with more tourism updates.

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