Most kiwis still agree tourism is good for NZ

Most New Zealanders are very supportive of the industry, a recent survey reveals.

The results from the latest ‘Mood of the Nation’ survey are in – and they show that most Kiwis are still in agreement that tourism is good for the country.

According to the results from the survey (conducted by Tourism New Zealand and Tourism Industry Aotearoa), a substantial 92 per cent of Kiwis believe that international tourism is good for New Zealand.

Tourism New Zealand chief executive Stephen England-Hall says it’s reassuring to see so many New Zealanders are supportive of the industry.

“It is reassuring to see New Zealanders value the industry and are proud of the role they play in it,” he says.

One of Tourism New Zealand’s key goals this year is to encourage tourists to visit some of New Zealand’s less-visited regions, such as Northland and the West Coast of the South Island.

This goal will come as good news for anyone living in regional New Zealand who wishes to work in the tourism industry. As more tourists choose to venture beyond the major cities, more jobs become available in remote areas of the country.

Tourism Industry Aotearoa chief executive Chris Roberts says the importance of tourism to New Zealanders cannot be underestimated.

“We know how important tourism is for our country. One in seven people employed in New Zealand are supporting themselves and their families thanks to tourism,” Mr Roberts says.

He adds that one of TIA’s visions for New Zealand is “a New Zealand where our economy, people and the environment are all better off because tourism exists”.

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