International tourism is good for regions, say most KiwisPosted on 15/11/2017 by Jess O'Connor
Most New Zealanders are supportive of international tourism, a recent survey by Tourism New Zealand has revealed.
According to the results, 95 per cent of Kiwis believe international tourism is good for the country as a whole, and 91 per cent believe it is good for their specific region.
Such positive public sentiment is good news for the industry. As more and more tourists flock to New Zealand, it’s important that Kiwis feel welcoming and supportive, especially in the regions where there may be some teething issues, such as pressure on local infrastructure.
Tourism New Zealand chief executive Stephen England-Hall says the agency is committed to addressing issues that are of concern to New Zealanders.
“We are committed to managing tourism growth in a way that is sustainable and acceptable to our communities,” says Mr England-Hall.
In the meantime, Kiwis seem to be in agreement that the benefits outweigh the challenges, with international tourism doing much to boost regional economies.
“The 95 per cent support for tourism overall suggests that Kiwis recognise the benefits of tourism and that it represents one of New Zealand’s biggest growth opportunities,” says Mr England-Hall.
“Tourism accounts for one in 10 jobs and one in five export dollars. In a tangible sense that translates to benefits such as more events for our regions, more cafes, restaurants and retail stores,” he adds.
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