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Government report: Why tourism needs people to transform

Posted on 12/07/2023 by

People are essential to tourism in New Zealand. See how new funding will support those in the industry.

It has taken a few years, but as predicted, travel and tourism is fast approaching the same high levels from before the pandemic.

As New Zealand has got back into the swing of things across the industry, have been seeking new, qualified staff such as graduates from ITC and Study From Home.

Recently, the New Zealand government released a statement discussing why tourism transformation starts with people. This explains how more than $18 million in funding will go towards improving the industry.

“New Zealand continues to be one of the world’s top tourism destinations, and with the borders open, international visitors are returning. We need to support our sector to rebuild a more resilient future that leaves people, communities and the environment better off than before,” Peeni Henare said.

This release covered four key areas that will help to transform the industry; employer accreditation, education, cultural competencies, and innovation and technology.

Tourism and hospitality employer accreditation

The large investment into the sector will help to implement a tourism and hospitality accreditation scheme.

This will be a voluntary scheme that helps to identify tourism operators and businesses that treat their staff really well. We can imagine this being a huge help for our graduates when it comes time to decide where to apply.

“Being able to demonstrate you are good employer will go a long way to helping a business attract quality staff and helping workers to find great employers,” Henare said.

Better education and career opportunities in tourism

The funding will also contribute to better education and training in the industry. This includes building on the existing NCEA Achievement Standards in tourism.

“Ensuring staff have a pathway to upskilling is also a focus and there will be closer collaboration between industry and education providers so the right skills are being taught to fill the jobs the sector needs. Education and training will look ahead to better prepare workers for the tourism jobs of the future.”

Cultural competency for more diverse and inclusive workplaces

Another part of the plan is to implement a pilot programme to develop cultural competency resources. The goal here is to create more diverse and inclusive workplaces “where cultural values are understood and respected.”

Cultural competency is such an important part of any job, but especially travel and tourism, and we’re excited to see this move.

Innovation and technology for more satisfying, skilled jobs

Finally, the release stated that funding would support an expo to showcase existing and emerging technologies that might assist businesses. Ideally, that would see workers have more free time to focus on providing excellent customer service and skilled work.

Additionally, there are plans for industry workshops that would encourage tourism businesses to learn about and adopt more innovative business models.

Travel and tourism: Always transforming!

Travel and tourism is always transforming and growing, which is just one reason why it’s such an exciting industry to work in. It’s also one that always relies on incredible people to fill roles and help make unforgettable travel experiences for visitors.

If you’ve always wondered about working in travel and tourism, you can earn the qualifications you need to get a foot in the door with Study From Home. We offer online learning, so you can go at your own pace in the comfort of your own home.

Get in touch today to learn more, or to enrol and get started!

Study From Work – ceri@itc.co.nz 021 623753

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