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Regional tourism highlights: April

Posted on 26/04/2018 by

Will Marlborough get its proposed wine fountain? This was just one of the interesting regional tourism stories to make headlines this month.

At the end of each month, we bring you regional tourism highlights so you can stay updated with airline, travel and tourism news from around New Zealand.

April was a busy month for tourism, especially in tourist towns in the South Island.

Waikato crowned as most hospitable place in New Zealand

The results of a study by accommodation provider Airbnb shows that the Waikato is New Zealand’s most hospitable centre. The winner was determined by the number of five-star reviews left on the accommodation website.

Hotel conference to focus on regional growth

This year’s New Zealand Hotel Industry Conference will include a focus on how the current tourism boom can benefit the regions

Warbirds Over Wanaka and Sheeran concerts bring $11m to Otago

Two major events created an $11 million boom for the Otago region. The annual Warbirds Over Wanaka event featured a dazzling display of air acrobatics, paired with a car show, trade stands, market stalls, rides and food on the ground. Meanwhile, international pop star Ed Sheeran performed two sold-out concerts in Dunedin, attracting fans from all over New Zealand.

Dunedin to host biggest TRENZ activity afternoon ever

Next month, Dunedin will host the largest ever TRENZ afternoon as more than 600 delegates will take breaks from business meetings to enjoy a range of activities in the area. This includes tours of the Speight’s Brewery, high tea at Larnach Castle, and an off-road wildlife tour of the Otago Peninsula.

Jucy opens ‘pod’ hotel in Queenstown

Car rental brand Jucy has opened a 276-bed pod hotel in Queenstown, which is set to help with the shortage of tourism accommodation in the area.

Wine fountain proposed for Marlborough

A business leader has suggested installing a wine fountain in Marlborough to highlight the region’s vineyards.

TIA backs Christchurch request for more funding

Tourism Industry Aotearoa has backed the Christchurch City Council’s request for an extra $1.4 million annually to bid to host major events.

Do you want to work in New Zealand’s thriving tourism industry? Contact Study From Home today to study airline, travel or tourism from anywhere in New Zealand.

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Regional tourism highlights: March

Posted on 28/03/2018 by

Wanaka made the headlines several times in March, with the pretty town preparing for a further increase in visitors.

Welcome to a new feature on the Study From Home blog. At the end of each month, we will bring you regional tourism highlights so you can see what’s been happening in small towns and cities around the country.

Summer may be over, but March was still a busy month for regional tourism in New Zealand. Here are some of the top stories to make headlines.

Neat Places expands across New Zealand

The innovative app ‘Neat Places’ has expanded throughout New Zealand. The app makes it easy for locals and visitors to find the best spots in their area. It now covers Wanaka, Hamilton, Dunedin and Whanganui in addition to Christchurch, Wellington and Auckland.

New Zealand ski season hit record 1.6m visitors in 2017

NZ ski fields attracted a record-breaking 1.6 million visitors in 2017, and there are plans to increase that number to 2 million by 2020.

Lake Wanaka Tourism shortlisted in prestigious awards

Lake Wanaka Tourism has been shortlisted in the ‘Best use of native or content marketing’ category for the Mumbrella Travel Marketing Awards for their #skiWanaka campaign.

Taranaki Park to receive $5.9 million boost

Taranaki’s Pukeiti rainforest park will receive a $5.9 million boost, some of which will be spent on creating a new bike trail.

Wanaka prepares for tourism boom

Experts in Wanaka predict there is a “tsunami of tourists coming” and are encouraging the town to prepare for a further influx in visitor numbers.

Uber to launch in Dunedin and Queenstown

Uber is set to launch in Dunedin and Queenstown in May, adding a new option for locals and tourists to get around.

Do you want to work in New Zealand’s thriving tourism industry? Contact Study From Home today to study airline, travel or tourism from anywhere in New Zealand.

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Most kiwis still agree tourism is good for NZ

Posted on 31/01/2018 by

Most New Zealanders are very supportive of the industry, a recent survey reveals.

The results from the latest ‘Mood of the Nation’ survey are in – and they show that most Kiwis are still in agreement that tourism is good for the country.

According to the results from the survey (conducted by Tourism New Zealand and Tourism Industry Aotearoa), a substantial 92 per cent of Kiwis believe that international tourism is good for New Zealand.

Tourism New Zealand chief executive Stephen England-Hall says it’s reassuring to see so many New Zealanders are supportive of the industry.

“It is reassuring to see New Zealanders value the industry and are proud of the role they play in it,” he says.

One of Tourism New Zealand’s key goals this year is to encourage tourists to visit some of New Zealand’s less-visited regions, such as Northland and the West Coast of the South Island.

This goal will come as good news for anyone living in regional New Zealand who wishes to work in the tourism industry. As more tourists choose to venture beyond the major cities, more jobs become available in remote areas of the country.

Tourism Industry Aotearoa chief executive Chris Roberts says the importance of tourism to New Zealanders cannot be underestimated.

“We know how important tourism is for our country. One in seven people employed in New Zealand are supporting themselves and their families thanks to tourism,” Mr Roberts says.

He adds that one of TIA’s visions for New Zealand is “a New Zealand where our economy, people and the environment are all better off because tourism exists”.

Are you considering a career in tourism in 2018? Contact Study From Home today to learn how we can get your career off to a flying start. We offer tourism qualifications via distance learning – so you can study at your own pace, in your own place, from anywhere in New Zealand.

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Reflecting on a big year in NZ tourism

Posted on 13/12/2017 by

New Zealand has enjoyed a lot of international love and attention in 2017 – great news for the tourism industry.

It’s been a big year for the New Zealand tourism industry. New Zealand has hosted the Lions rugby tour, welcomed several international influencers on famil trips, launched new flights to exciting locations, and much more.

Here is a round-up of some of the top tourism news stories from 2017 to refresh your memory (and celebrate another big year). Don’t forget to sign up to our Industry News Bulletin if you’d like a weekly airline, travel & tourism news update.

NZ one of happiest countries in world

New Zealand was ranked the eighth happiest country in the world (out of 155), according to the fifth annual World Happiness Report.

A third of tourists have already visited New Zealand

As many as a third of tourists who visit New Zealand are return visitors, suggesting that one trip is simply not enough to take in the sights.

New Zealanders love tourism (study)

A massive 96 per cent of New Zealanders strongly agree that international tourism is good for the country.

Three New Zealand attractions make Lonely Planet Top 50

The North Island’s Waitomo glowworm caves, and the South Island’s Moeraki Boulders and Milford Sound all made it onto the list in Lonely Planet’s book: ’50 Natural Wonders to Blow Your Mind’.

New Zealand voted as fifth most wish-listed travel destination

A survey by Conde Nast Traveler highlighted the top 25 most wish-listed countries around the world – and New Zealand landed in fifth place.

NZ “exceeds expectations” for 96% of international visitors

International visitors are extremely happy about their time in New Zealand, with 96 per cent of them saying that their trip either met or exceeded their expectations.

New Zealand experiencing most hotel development in history

New Zealand is currently experiencing its biggest growth in hotel development in history, according to the National Director of Colliers International.

Air New Zealand named World’s Best Airline by Conde Nast

The United States tourism magazine Conde Nast Traveller has titled Air New Zealand as the top airline in the world in its 30th annual awards.

These are just some of the top tourism stories that made headlines in 2017. To stay up-to-date with tourism news in 2018, don’t forget to sign up to our weekly Bulletin.

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International tourism is good for regions, say most Kiwis

Posted on 15/11/2017 by

International tourism gets a big thumbs up from most New Zealanders, according to a recent survey.

Most New Zealanders are supportive of international tourism, a recent survey by Tourism New Zealand has revealed.

According to the results, 95 per cent of Kiwis believe international tourism is good for the country as a whole, and 91 per cent believe it is good for their specific region.

Such positive public sentiment is good news for the industry. As more and more tourists flock to New Zealand, it’s important that Kiwis feel welcoming and supportive, especially in the regions where there may be some teething issues, such as pressure on local infrastructure.

Tourism New Zealand chief executive Stephen England-Hall says the agency is committed to addressing issues that are of concern to New Zealanders.

“We are committed to managing tourism growth in a way that is sustainable and acceptable to our communities,” says Mr England-Hall.

In the meantime, Kiwis seem to be in agreement that the benefits outweigh the challenges, with international tourism doing much to boost regional economies.

“The 95 per cent support for tourism overall suggests that Kiwis recognise the benefits of tourism and that it represents one of New Zealand’s biggest growth opportunities,” says Mr England-Hall.

“Tourism accounts for one in 10 jobs and one in five export dollars. In a tangible sense that translates to benefits such as more events for our regions, more cafes, restaurants and retail stores,” he adds.

With tourism on the up throughout the country, it makes an excellent career choice. Wherever you live in New Zealand, you can study towards a tourism qualification with ITC Study From Home.

We offer three qualifications via distance learning, which can be studied full-time or part-time. Get in touch today to learn about our courses for 2018 and get qualified to work in one of regional New Zealand’s biggest industries.

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Tourism New Zealand puts NZ’s regions on Australia’s radar

Posted on 11/10/2017 by

Matapouri Bay, one of Northland’s most iconic beaches. Northland was recently the focus of a targeted marketing campaign headed by Tourism New Zealand.

Tourism New Zealand is increasing its promotion of New Zealand’s less visited regions, such as Northland, to Australian travellers.

The organisation recently ran a pilot target marketing campaign to attract travellers from the Australian state of Victoria to Northland – and early results suggest it was a success. The campaign ran for two months earlier this year and reached approximately 1.5 million people. According to Flight Centre (a campaign partner), there was a 40 per cent increase in the number of passengers booked to Northland.

Tourism New Zealand chief executive Stephen England-Hall says this campaign will hopefully be the first of many targeted campaigns that focus on a single region.

“The pilot was the first Tourism New Zealand campaign focused on a single region to test whether we can influence a shift in travel patterns toward our less visited regions,” he said in a press release.

He adds: “We are focused on encouraging more international visitors to the regions to share the economic benefits tourism delivers. The results of this test proved that yes we can and will be incorporated into our future work, as well as shared with industry to support theirs.”

One of the reasons tourism is such an attractive career in New Zealand is because there are tourism job opportunities in most parts of the country – even remote areas. Marketing efforts by Tourism New Zealand – and other organisations – could result in more job opportunities being created in New Zealand’s less visited regions.

As Mr England-Hall says, tourism is “one of the country’s biggest employers and for some communities like Northland, this is essential. It is fantastic to see that with specific, targeted partnership activity we can direct the consumer into our lesser visited regions, helping more regions to benefit from tourism.”

Tourism New Zealand is planning a second targeted marketing campaign for Northland, as well as another one for the South Island.

If you live in one of New Zealand’s less visited regions, there’s no need to relocate to a big city to study tourism. With ITC Study From Home, you can gain a tourism qualification wherever you live in New Zealand. Get in touch today to learn about our course options and get your tourism career off to a flying start.

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Report reveals need for more skilled tourism workers

Posted on 02/08/2017 by

Thousands of additional skilled tourism workers will be needed by 2020, a report has revealed.

An additional 200,000 workers will be needed in the service sector (which includes tourism) by 2020, a report commissioned by At Your Service Aotearoa has revealed.

At Your Service Aotearoa is an organisation created to draw attention to the skills shortage in New Zealand’s services sector – or, as the website reads, “to issue a call to arms over mounting skills’ shortages”.

Tourism is one of the industries in need of skilled workers, especially as visitor numbers to New Zealand continue to grow.

This is positive news for anyone considering studying towards a tourism qualification, as it suggests that their skills will be in high demand upon graduation.

Study From Home offers the following qualifications to prepare students for a career in the airline, travel, and tourism industry:

Each of these qualifications can be achieved via distance learning from anywhere in New Zealand. Study From Home students also have the option of studying part-time or full-time.

As the At Your Service Aotearoa report reveals, New Zealand is in need of skilled tourism workers – so now could be an ideal time to gain a formal qualification and enter the tourism workforce.

Study From Home graduates have embarked on exciting careers around New Zealand. You can read some of their success stories below.

Would you like to embark on a tourism career like Sharon, Stacey, and Maria? Contact Study From Home today to discover how you can become a skilled worker in New Zealand’s thriving tourism sector.

Posted in News, Tourism Spotlight |

Regional tourism boom creates jobs throughout New Zealand

Posted on 01/03/2017 by

Regional tourism expenditure grew in most regions around New Zealand in 2016, creating jobs throughout the country.

Do you live in regional New Zealand? If so, you might want to consider studying towards a qualification in tourism.

According to the latest estimates from the Ministry of Business, Innovation and Employment (MBIE), tourism expenditure grew in most regions around the country throughout 2016.

The three fastest growing regions are located in the South Island. Nelson is leading the way with a 14 per cent increase in tourism expenditure. The West Coast is hot on its heels (up 13 per cent), followed by Otago (up 11 per cent).

More spend = more jobs

Tourism Minister Paula Bennett said tourism created thousands of jobs last year.

“Domestic and international tourism creates immense value for New Zealand, with tourism employing over 180,000 people in 2016,” Mrs Bennett said in a press release.

She added that the Government will continue to support the sector through investing in local infrastructure, especially in earthquake-affected areas.

“There is more work to do. The earthquake last November heavily affected the North Canterbury region, and though we are starting to see tourist spending recover slightly, it’s important we continue to market the area internationally, and encourage New Zealanders to keep visiting,” Mrs Bennett added.

Study tourism from anywhere in New Zealand

ITC’s Study From Home programme accepts enrollments from students all around the country, from Cape Reinga to the Bluff.

With Study From Home, you can access all course materials online – there’s no need to travel to a classroom. You will have support from dedicated Study From Home tutors via phone, email or video. You’ll also have access to an online forum, where you can ask questions and interact with other students studying the same course.

Contact us today to find out how you can kickstart your career in tourism.

Posted in News, Tourism Spotlight |

Tourism Spotlight: Coromandel

Posted on 25/11/2015 by
Cathedral Cove, one of the Coromandel's most recognisable landmarks. Photo credit: Wikipedia

Cathedral Cove, one of the Coromandel’s most recognisable landmarks. Photo credit: Wikipedia

This is the third post in our Tourism Spotlight series. Each month we report on a different tourism region in New Zealand, giving you the lowdown on local career opportunities and attractions. Enjoy!

Visible from Auckland on a clear day, the Coromandel Peninsula is one of the most popular summer destinations in the North Island. With the Hauraki Gulf and Firth of Thames to the west and the Pacific Ocean to the east, the peninsula is dotted with stunning white sandy beaches and quaint coastal townships.

Below is a summary of the region’s key tourism drawcards and the types of jobs it offers.


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Tourism spotlight: Auckland region

Posted on 28/10/2015 by
Home to New Zealand's largest city, the Auckland region has a diverse tourism industry.

Home to New Zealand’s largest city, the Auckland region has a diverse tourism industry.

Welcome to the second instalment of our Tourism Spotlight series. Every month we shine light on a different region of New Zealand tourism, giving you the lowdown on local jobs and attractions. Enjoy!

When most people think of Auckland, they think of the CBD – the Sky Tower, the Harbour Bridge, bustling Queen Street. But did you know the official Auckland region extends much further than this?

The Auckland region begins just north of Te Hana and extends south beyond the Bombay Hills, encompassing towns such as Mercer and Onewhero. What’s more, several islands are also part of the region, including Waiheke, Rangitoto and Great Barrier.


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Tourism spotlight: Northland New Zealand

Posted on 30/09/2015 by
Ocean Beach, Northland, New Zealand // Photo Credit: Wikimedia Commons

Ocean Beach, Northland, New Zealand // Photo Credit: Wikimedia Commons

The New Zealand tourism industry is thriving. Almost every news article that is published about the sector is brimming with positivity – tourism businesses across the country are enjoying high visitor rates and steady growth.

One thing that is especially great about this growing industry is that it impacts the whole country – not just Auckland and the main cities. People travel to the far corners of New Zealand, from the tip of the North Island to the bottom of the South and everywhere in between.

The tourism industry offers a wonderful opportunity for those living in regional New Zealand to become part of something special – to show both domestic and international travellers the wonders of our beautiful country.

We thought we’d celebrate our amazing tourism industry by putting the spotlight on different regions each month. As ITC’s distance learning branch, we are passionate about ensuring qualified, experienced tourism professionals are able to work in small towns and cities. And what better way to encourage people to go to these areas than by shining a light on what makes them great?

It makes sense to start at the top. Let’s take a look at what makes Northland Tourism in New Zealand so special.


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